Driver Session
Face read, then head and shaft pairing against your delivery. Length and swingweight are set last, once the strike has settled where we want it.
Driver details
Kraft Avenue Bench · Grand Rapids
Your Old Clubs Already Wrote the Report
Before a single number appears on a screen, we take impact tape to the face of whatever is currently in your bag. Wear marks tell us where you actually make contact, how wide the pattern spreads, and whether the club length and lie you own are fighting your posture. That reading sets the agenda for everything that follows.
11 yrson this bench
1 bayone golfer at a time
6 daysopen for service drop-offs
Why we start there
Contact Comes Before Equipment
A launch monitor reports what happened. Impact tape reports where it happened. Put the two together and most fitting arguments settle themselves in about twenty minutes.
01
The Wear Marks Are Free Data
Every golfer walks in carrying a season's worth of evidence on their clubfaces. Heel scuffing on the long irons, a sole scrape that starts an inch behind the leading edge, a driver crown that has been struck twice — none of that shows up in a numbers table, and all of it changes what we recommend.
We photograph the faces of the four clubs you rely on most, note what we see, and file it with your name. When you come back for a tune-up two seasons later, we can compare.
What we look at first
- Face wear pattern on irons and wedges
- Sole scrape line and its depth
- Grip surface hardness and taper wear
- Ferrule gaps and hosel paint cracking
- Shaft label rotation against the spine mark
02
Then We Bring In the Numbers
Once we know where the ball is meeting the face, the launch data stops being a puzzle. A weak ball speed reading is not a shaft problem if every strike is landing 12 millimetres off centre. Fix the contact first and half the spec sheet solves itself.
We only chase a component change when the pattern is already tight and the numbers still refuse to cooperate. That order of operations saves our clients money more often than it costs us a sale.
Order of operations
- Read the face, note the cluster
- Correct length and lie on the machine
- Re-read the face with the correction in place
- Only then compare shafts and heads
- Confirm the final build and write the card
03
The Session Doesn't End at the Door
Grips harden, lofts drift, epoxy joints loosen. A set that measured perfectly in April will not measure the same in September if it has seen ninety rounds and a few range mats. We keep your finished specs on file and send a reminder when it is time to bring the bag back for a check.
Most of that follow-up work takes an afternoon and costs a fraction of a new set.
What stays on file
- Final loft and lie for every numbered club
- Playing length and grip model with build-up
- Swingweight and total weight at handover
- Shaft model, flex, and tip trim used
- Date of the last full bench check
Bookable work
Six Sessions, One Bench
Every appointment is one-on-one. Nobody is waiting behind you, and nothing is rushed to clear the bay.
Iron Session
The core of most bags and the place where lie angle does the most damage when it is wrong. Bent and re-measured on site the same day.
Iron detailsFairway Wood Session
Turf interaction gets equal billing with launch here. We watch the sole through the strip as closely as we watch the ball leave.
Fairway wood detailsHybrid Session
Where the long irons stop working and the fairway woods are too much club. Usually a two-club decision, occasionally a four.
Hybrid detailsWedge Session
Bounce and grind chosen against the courses you actually play, plus a groove condition report on what you already own.
Wedge detailsPutter Session
Length, lie, and loft measured against your eye line and stroke path on our indoor roll strip.
Putter details
Service, not just fitting
The Tune-Up Program
Roughly a third of what leaves our bench each week is repair and maintenance rather than a new build. Regripping, ferrule replacement, shaft pulls, loft and lie resets, groove inspection — the unglamorous work that keeps a good set playing like a good set.
Clients who have been fitted here get their specs pulled from the file automatically, so a tune-up is a comparison against a known baseline instead of a fresh guess.
Typical TurnaroundDrop-off to pickup
- Full set regrip
- Same day
- Loft & lie check, 8 clubs
- Same day
- Single shaft replacement
- 2 days
- Ferrule and refinish
- 2 days
- Full bag audit and report
- 3 days
Drop-offs are accepted during all posted hours. Sunday requests are handled by email and queued for Monday morning.
What golfers say
Three Notes From the Book
I brought in a set I was ready to replace. Turned out five of the nine were more than two degrees flat. Rebent, regripped, and I have not thought about new irons since.
The impact tape thing sounds basic until you see your own pattern on the wall. I had no idea I was hitting that far toward the toe with the long irons.
They talked me out of a driver purchase and into a shaft change plus a length trim. Cost me less than a third of what I walked in expecting to spend.
Bring the Clubs You Play Now
Do not clean them first. The wear pattern is the most useful thing you can hand us, and a scrubbed face erases half of it. Book a slot and bring the bag exactly as it sits in your trunk.